Problem

In the last decade, coffee farmers have faced incredible economic challenges posed by the downturn of the global coffee market as well as destructive natural disasters.

The Gift

Though volatility in global coffee prices continues to pose a challenge to the livelihoods of small farmers, it has also created opportunity for positive transformation in the horticulture industry. Diversification out of low-grade coffee into high-value horticultural crops will increase small farmer income and reduce poverty. A $100 gift will generate enough income to pay the annual health care costs for one family.