A New Source of Funding for Nonprofits:

The $450 Billion Americans Spend Each Year on Presents

A Proven Opportunity

A few pioneering nonprofits are capturing some of the $450 billion dollars Americans spend each year on birthday, wedding, and holiday presents. You may know of Heifer, the pioneer in this type of fundraising, which raises more than $100 million a year.


How do they do it? By making the experience of a donation, which is given in a friend's name, feel  like a rewarding present and a nice alternative to buying yet more merchandise.


Perhaps your organization offers to send an email or letter to notify an honoree of a donation. That does not feel like a present, and will not attract much gift money. Here is what it takes:

Heart-warming charitable gifts

Personalized printed

greeting cards

Gift cards

Wish lists and registries

Now, you can capture gift money, too.

Join the hundreds of leading nonprofits that are starting to attract gift money on our sites.


Two Opportunities

Sign up and submit your content once, and appear on both:


Changing The Present

The New York Times called it, "an Amazon.com of the nonprofit world." The site offers thousands of charitable gift opportunities (preserve an acre of the rain forest, fund an hour of cancer research, etc.) from hundreds of leading nonprofits. Register now so you can be seen by all our visitors.


Gifts For Humanity

Get your own private gift site so you can capture money supporters normally spend on presents, without exposing them to other nonprofits.




It is free to sign up, and there is no monthly fee.



Learn More

See the short slideshow below or download the pdf.



Let's Get Started

Ready to start capturing some of the fortune now spent on presents?


Ready to start capturing some of the fortune now spent on presents?